Nova had a small beginning in late 2004 as a supplier of engineering materials, not so commonly used in that era, to the construction industry. The three main product groups Nova supplied and serviced were Road Marking Materials, Geosynthetics, and Liquid Paints for line marking. The demand for these materials were meagre and irregular during those initial years. With the commencement of infrastructure development commencing year 2006, the demand for those materials increased gradually.